Working as a street artist while studying music in school - Alex went on to build a career at Universal Music Group. Here, he excelled in brand partnerships, marketing and artist relations.
 

While at UMG, he expanded his practice as a visual artist. He began by making pieces for the musicians he was working with, and creating live art during concerts and events. After a few years, he was painting murals
around the country, drawing live at huge events, and collaborating with major brands and celebrities.